Wednesday, August 5, 2009

Consciousness-based Writing: voice, the writer and the audience

More than once over my teaching career, I have told student writers the following: “I like your ideas, but I don’t hear you saying them. You are the world’s foremost expert on yourself. Make sure you speak with your own voice. Use your own words.” The first step of consciousness-based writing is to find yourself; once you have tapped into the fountainhead of your creativity, you will naturally own the process of using words.

The 6-Traits + 1 writing program defines voice as speaking to the reader in an individual and powerful way that also respects the audience and the purpose for writing. Notice that the word “speaking” was used in the definition. Often, “voice” is described as writing like you talk—in a natural manner that reflects who you are. Writing with a powerful “voice” begins, in a manner of speaking, with looking into the mirror and “embracing” the image you see; and then looking out the window and “embracing” the people you see outside. Writer and audience.

Finding your writing voice is really the task of finding yourself, for how can you speak in your own personal, natural voice if you don’t know who you are? Or, perhaps more accurately, if you are afraid to be yourself when you write, how can you possibly have a writing voice that is uniquely your own? To speak with your own voice, you must be willing to reveal personal details about yourself, to reveal the person behind the words.

Focusing on the person you are talking to is also important to finding your voice because we use different words and styles of speaking in different situations. If you write up your job application as if you’re writing to your eight-year-old cousin, your prospective boss might think you have issues and not hire you. You don’t ask your prospective boss how his hamster’s doing.

The Writing Mafia, a professional writers’ discussion group on the internet network LinkedIn, connected me with a professional writer from Ireland, a young (to me, at least) woman named Derbhile Dromey. Ms. Dromey is a freelance writer with extensive experience in news and feature journalism, publicity-generation and broadcasting. She is the owner of WriteWords, a business that offers a range of editorial and copywriting services.

Her comments on writing in the group’s discussion and part of an article on her blog “World of Writing” were perfect examples of the importance of connecting to your true self inside and then connecting with your actual audience outside. Publication of Derbhile Dromey’s writing on this blog does not compromise, destroy, or obviate her publication rights for her writing on electronic or any other media worldwide.

From the group discussion: “Reach inside yourself for ideas. You're bound to find an angle that's of interest to your readers. Advice given to me at the start of my career by a wise old journalist, who made me realise that tales about my visual impairment could give readers a fresh angle. Of course, the material is limited, but it's still bringing me income to this day.”

From the blog article “Good copy, Bad Copy” (July 10, 2009) about writing engaging advertizing:

“So what makes good copy.

  • It invites readers in. It will have an introductory paragraph that speaks directly to customers, asking them questions, or creating a vivid picture in their minds.
  • It addresses customers directly. It shows an understanding of concerns customers may have and what they need and demonstrates how your business can meet that need.
  • It reads like a standard editorial article. People should be informed and entertained by it and not realise they’re reading advertising copy until they see your ad cunningly placed beside it.
  • It gets to the point. Good copy lays out points in an attractive format, with short simple sentences which make it easy to read.
“And finally, good copy sparkles. If you’ve got a unique product, or a product which you passionately believe will improve people’s lives, that enthusiasm will flow into your copy. If your copy is interesting enough, people will read on.”

Having your own writing voice is the most mysterious of the six traits of writing. It’s not the lyrics to the song or even the melody. It’s the revelation of the beautiful, unique, individual human who is singing the song. One might say “As we are, so is our writing.”

Copyright 2009 by Thomas L. Kepler, all rights reserved
Copyright 2009 by Derbhile Dromey on her excerpted writing, all rights reserved


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