Presentation is the art of ensuring that the look of the message matches the dignity of the message. The manner the message is communicated should actually increase the receiver's ability to understand and connect with the message.
- Appropriate: Do not show up for work wearing your pajamas, unless, of course, the job is testing mattresses. Your writing presentation should also be appropriate to the time, place, and audience in order for the message to be effectively communicated. Be aware of what format is appropriate. This will include specifics, such as text size, fonts, spacing, margins, and whatever else the accepted style of delivery requires.
- Effective: The other six traits of writing, if followed, will ensure that your message is interesting, organized, compelling, and coherent for the reader. Presentation can aid this with the use of charts, graphs, images, and the use of visual organizers such as bullets, numbering, sub-titles, and (at least) clear paragraphing. If the message is presented using computer technology, such as a slide show, make sure that your mastery of the medium enhances the presentation.
- Pleasing: Remember that presentation should not only satisfy the intellect; it should also satisfy the emotions. The reader or viewer should not only understand the message but also like or enjoy the experience of receiving the message. Effective communication engages not only the mind but also the emotions.
Copyright 2009 by Thomas L. Kepler, all rights reserved