Goodreads is a reader/writer online community of over six million people. Sponsoring a book giveaway is a means of promoting a book for very little cost: the cost of the book plus shipping.
Here is information regarding my book giveaway that just finished at Goodreads:
- Run-time: 23 days.
- Entrants: 803.
- 2 books given away
- 166 "to read" designations
Patrick Brown from Goodreads was interviewed at Novelists Inc. by Vonna Harper: "Goodreads for Writers."
On average, about 750 people enter each giveaway, and of those people, we’ve found that about 8% of them will add the book to their to-read shelf, win or lose. About 45% of the winners review the book, meaning that the more copies you offer, the more reviews you are likely to get. And reviews are really the fuel that drives everything on Goodreads. When a member reviews your book, not only do their friends see that review, but it often gets pushed to Facebook, Twitter, and their blog, too. We’ve found that about 1/5 of all Goodreads users write a book blog, and we do our best to make it easy for those users to share their reviews on their blogs.
Brown also mentions how to set up a Goodreads giveaway in the interview. Another explanation in a different blog article also describes the steps, at Ebook Formatting Made Simple. By the way, Goodreads is doing beta testing on ebook giveaways and hopes to have a program available sometime in the upcoming year.
What would I do differently with the next Goodreads giveaway?
- Run for a longer period of time
- Give away more books
- Create a strategy and task timeline prior to starting the giveaway
- Promote the giveaway more with forums and discussion groups
- Contact bloggers that I know to also feature the giveaway and use the giveaway widget
- Contact Facebook and Twitter friends to share the giveaway news--in general, to utilize the social networks I've developed
Goodreads is a vast resource, and I'm only now beginning to learn how to use it. It's a great big bunch of readers who love books, a virtual library and book shop: seems like a good place to hang out.
Copyright 2011 by Thomas L. Kepler, all rights reserved