The 6-Traits + 1 writing program defines voice as speaking to the reader in an individual and powerful way that also respects the audience and the purpose for writing. Notice that the word “speaking” was used in the definition. Often, “voice” is described as writing like you talk—in a natural manner that reflects who you are. Writing with a powerful “voice” begins, in a manner of speaking, with looking into the mirror and “embracing” the image you see and then looking out the window and “embracing” the people you see outside. Voice implies audience because we speak with different voices to different listeners.
Finding your writing voice is really the task of finding yourself, for how can you speak in your own personal, natural voice if you don’t know who you are? Or, perhaps more accurately, if you are afraid to be yourself when you write, how can you possibly have a writing voice that is uniquely your own? I've been practicing the Transcendental Meditation technique for many years. This isn't a writing technique, but I would call it a preparation for the activity of writing. I guess one could say it cleans the slate prior to writing. To speak with your own voice, you must be willing to reveal personal details about yourself, to reveal the person behind the words. Our voice represents of--in a very real way, it is who we are.
A professional writer from Ireland, Derbhile Dromey is a freelance writer with extensive experience in news and feature journalism, publicity-generation and broadcasting. She is the owner of WriteWords, a business that offers a range of editorial and copywriting services.
She has commented about writing in discussion groups and in an article on her blog “World of Writing,” saying that connecting to your true self inside is the basis of connecting with your actual audience outside.
“Reach inside yourself for ideas. You're bound to find an angle that's of interest to your readers. Advice given to me at the start of my career by a wise old journalist, who made me realise that tales about my visual impairment could give readers a fresh angle. Of course, the material is limited, but it's still bringing me income to this day.”From the blog article “Good copy, Bad Copy” (July 10, 2009) about writing engaging advertising:
“So what makes good copy.
- It invites readers in. It will have an introductory paragraph that speaks directly to customers, asking them questions, or creating a vivid picture in their minds.
- It addresses customers directly. It shows an understanding of concerns customers may have and what they need and demonstrates how your business can meet that need.
- It reads like a standard editorial article. People should be informed and entertained by it and not realise they’re reading advertising copy until they see your ad cunningly placed beside it.
- It gets to the point. Good copy lays out points in an attractive format, with short simple sentences which make it easy to read.
“And finally, good copy sparkles. If you’ve got a unique product, or a product which you passionately believe will improve people’s lives, that enthusiasm will flow into your copy. If your copy is interesting enough, people will read on.”Having your own writing voice is the most mysterious of the six traits of writing. It’s not the lyrics to the song or even the melody. It’s the revelation of the beautiful, unique, individual human who is singing the song. One might say “As we are, so is our writing.”
Copyright 2012 by Thomas L. Kepler, all rights reserved
Derbhile Dromey’s writing used with permission, copyrights retained by the author