Thursday, July 11, 2013

Increasing My Facebook Page Reach

For months my main presence on my Facebook page was just the automatic posting from my blog. 

Needless to say, I did not have much "reach" or have many people "talking about" my page.

Having some time to play around on my computer for the last few weeks, I have increased my reach, and the status posts have been talked about much more. I plan to research more, but here are a few points that might help others.
  1. When finding something to share on your personal Facebook site, use the pulldown and share the post as your page, rather than your personal site.
  2. Funnily enough, the number of posts you put up affect the number of people you reach.
  3. In order to have people talk about your posts, you have to post something worthy of comment. This will require some analysis of who your followers are.
  4. The formula of splitting posts between sales, personal, and education still seems a good one. 
  5. Images are powerful. My greatest reach and most talked about posts usually are or include images.
  6. I use Google news that includes personalized searches for items that would be of interest to readers. I also use Google image search for visuals that will be good. (Consider copyright laws and provide links or get permission if necessary.)
  7. Respond to comments. Don't piss anyone off--or do if that's the kind of page you want.
  8. Don't obsess unless you feel the compulsion.
  9. Use your posts to define the unique value of your page. Humor counts.
  10. Enjoy the community and the climate you create on your page. If you aren't enjoying yourself, then others probably aren't either.
My biggest learning lesson has been that reader response is serendipitous. I can analyze and plot and spin, but sometimes (or even oftentimes) reader response just happens. That is why it's good to try to post more frequently. Don't over-do it, though. I have one or two Facebook pages I've considered leaving because of the high volume of uninteresting or similar posts.

That's it for today. I'll do a follow-up post after some more experience and research.

Post a little more as a Facebook page, mix it up, and throw up stuff you find interesting. Then even if you don't get much "reach," you're still getting some joy and entertainment.

Copyright 2013 by Thomas L. Kepler, all rights reserved


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