If you are a writer who also has a full-time job that pays the bills and must juggle time commitments, then consider the 30-minute option--taking 30 minutes a day to market, leaving time to write.
You're looking at the key element of the 30-Minute Marketing plan. Time yourself.
Yes, this will limit your time, and you will have to focus and use time efficiently.
(I now have 17 minutes.)
E-mails, LinkedIn, Facebook, Twitter, Smashwords, Book Country, Authonomy, Query-Tracker, YouTube, online news--choose with a surgeon's precision.
Why are you online? What will you accomplish? Whom are you interacting with? Or just blow 30 minutes--but then move to your writing.
Before you inaugurate this procedure, here are some preliminary steps:
- Connect. Have your blog automatically fed to Twitter, Goodreads, your Amazon author site, to your LinkedIn profile. This will automatically extend the time you spend with your online community.
- Assign particular days to particular sites: One day a week sending out a query for a book review of your novel. Ten minutes three days a week on discussions. One day a week on an author site like Book Country or Authonomy. Yes, of course that's not enough. But the sky won't fall, Chicken Little!
- Separate marketing time from personal online time. How you deal with personal, recreational time online is up to you. Time it, swim in it, go for it, eliminate it--but think about it and make a decision about how you are going to deal with it. Don't mix the job of marketing with the social activity of online interaction with your friends--however you define that word.
Copyright 2011 by Thomas L. Kepler, all rights reserved